Estimating Nonresponse Bias and Mode Effects in a Mixed-Mode Survey
نویسندگان
چکیده
منابع مشابه
Maximizing Data Quality using Mode Switching in Mixed-Device Survey Design: Nonresponse Bias and Models of Demographic Behavior
Conducting survey interviews on the internet has become an attractive method for lowering data collection costs and increasing the frequency of interviewing, especially in longitudinal studies. However, the advantages of the web mode for studies with frequent re-interviews can be offset by the serious disadvantage of low response rates and the potential for nonresponse bias to mislead investiga...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2011
ISSN: 1470-7853,2515-2173
DOI: 10.2501/ijmr-53-5-669-686